Unsolicited redesigns.
We pick a site we admire, find the thing getting in its own way, and rebuild the page as we'd ship it. Nobody asked us to. That's the point — it's how we show our work without waiting for permission.
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LeadSquared
A genuinely good positioning line buried under six products, nine industries and a headline that cycles through four audiences before it finishes a sentence. We kept the line and cleared the page.
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LinkedIn
A product engineered for compulsion that dresses like a bank — one blue, and a feed where an ad, a layoff and a job opening are the same white rectangle. We moved the colour off the engagement and onto the content, so the feed can be triaged without reading it. In pink for October, which is Breast Cancer Awareness Month — a palette, not a campaign.
About these pages. Every concept here is independent, unsolicited design work made for portfolio and commentary purposes. None are affiliated with, commissioned by, endorsed by, or connected to the companies shown. Company, product and customer names belong to their respective owners and are used only to identify the subject of each concept. All page content is a mock-up — nothing on a concept page is a real offer, price, or statement by the company it depicts. Each concept links to the real site at the top of the page. If you represent a company featured here and want a concept amended or removed, get in touch and we'll action it promptly.